There are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.

Talking of clutter and confusion, another common issue with websites is a lack of clear signposting. Ask yourself a simple question: how easy is it for someone to get where you want them to go? If it takes more than two clicks for the customer to be able to buy or book, your conversion rate could well be suffering

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